How to Create Stunning Travel Quotes That...

Sending a quote shouldn’t be the end of your sales process — it should be the start.

But here’s what most travel agents get wrong: they send quotes that look like invoices instead of invitations. Dry, text-heavy, and forgettable.

The result? Clients see a price, compare it to Google, and move on.

Want to change that? Here’s how to create travel quotes that don’t just inform — they inspire bookings.

What Makes a Quote Actually Win Bookings

Visual Appeal (Not Just Text)

Clients can’t visualize their trip from a paragraph. Include images, destination photos, or interactive elements that help them see themselves there.

Clear Value Proposition

Don’t just list prices. Explain what makes this trip special — unique experiences, exclusive perks, or insider knowledge only you can provide.

Easy-to-Understand Structure

Break down costs clearly: airfare, accommodations, activities, taxes. Clients want transparency, not surprises.

Urgency or Scarcity (When Appropriate)

If deals expire or rooms are limited, mention it. But use this sparingly and honestly.

Personalization

Address the client by name. Reference their specific interests or preferences. Show you’ve been paying attention.

A Clear Next Step

Don’t leave clients wondering what to do. Include a booking button, response deadline, or call-to-action.

🧰 The Essential Elements of Every Winning Quote

Header Section:

Your logo and branding
Client name and date
Quote expiration date (if applicable)

Trip Overview:

Destination(s) and travel dates
Number of travelers
Trip summary (2-3 sentences that paint a picture)

Detailed Breakdown:

Accommodations (with images and descriptions)
Transportation (flights, transfers, etc.)
Activities and experiences
Meals (if included)
Taxes, fees, and surcharges

Special Additions:

Travel insurance recommendations
Optional upgrades
Extensions or side trips

Pricing Summary:

Per-person cost
Total cost
Deposit amount and due date
Payment schedule (if applicable)

Why Book With You:

Your expertise or certifications
Exclusive access or perks
24/7 support during travel
Post-trip follow-up guarantee

Call-to-Action:

“Ready to book? Click here”
“Questions? Schedule a call”
“Lock in this rate by [date]”

💡 Pro Tip: Use a Template System

Building every quote from scratch takes hours. But with a template system, you can create personalized proposals in minutes.

LeadsFollow’s quote builder lets you:

Create reusable templates with your branding
Auto-populate client and trip details
Add images, pricing, and terms instantly
Generate PDFs for email or printing
Track when quotes are opened and reviewed

🎨 Design Principles That Convert

Keep It Clean:

White space is your friend
Use clear headings and subheadings
Avoid clutter or overwhelming detail

Use Images Wisely:

Show destinations, not stock photos of generic hotels
Include real resort or cruise ship images
Make visuals match the trip style (luxury, family-friendly, adventure, etc.)

Make It Scannable:

Use bullet points for features
Highlight important numbers (price, dates, discounts)
Break long sections into shorter paragraphs

Match Your Brand:

Consistent colors, fonts, and style
Professional but approachable tone
Your unique voice and personality

📧 How to Deliver Quotes That Get Responses

Timing Matters: Send quotes within 24 hours of the inquiry — while the client is still excited and engaged.

Follow Up Strategically:

Day 1: Send the quote
Day 3: Check if they have questions
Day 7: Offer to adjust or provide alternatives
Day 14: Final check-in before moving on

Make It Easy to Respond: Include multiple ways to book: email, phone, booking link, or calendar scheduler.

Track Engagement: Use a system that shows when quotes are opened, how long they’re viewed, and which sections get the most attention.

LeadsFollow tracks all of this automatically — so you know exactly when to follow up.

🚀 Build Quotes That Book — Not Just Quote

The difference between agents who book 20% of their quotes and those who book 60%? The quality and presentation of the proposals they send.

With LeadsFollow, you can create stunning, professional quotes in minutes — complete with client personalization, trip details, pricing, and clear calls-to-action.

Beautiful templates that match your brand

Auto-populated client and trip data

Professional PDF generation

Engagement tracking and follow-up reminders

One-click sending via email

The result? More bookings, less time, and a professional image that makes clients trust you from the first quote.

📅 Ready to Start Sending Winning Quotes?

LeadsFollow includes a quote builder designed to help you close more deals.

How to Create Stunning Travel Quotes That Win More Bookings